Degree plan

Subject	ECTS	Type	sem.
12735 Cinema, narrative and audiovisual culture	6.0	FB	S1
12733 Fundamentals of Public Relations	6.0	FB	S1
12734 History of Communication and Advertising	6.0	FB	S1
12736 Llengua per a Comunicadors	6.0	FB	S1
12737 Theory of Information and Communication	6.0	FB	S1
12741 Anthropology	6.0	FB	S2
12742 Audiovisual Communication	6.0	FB	S2
12738 Fundamentals of Advertising	6.0	FB	S2
12739 Language for Communicators 2 (SP)	6.0	FB	S2
12740 Principles of Marketing	6.0	FB	S2
total ECTS	60

Subject	ECTS	Type	sem.
12746 Oral and Written Expression	6.0	OB	S1
12743 Photography	6.0	OB	S1
12745 Social Marketing and CSR	6.0	OB	S1
12744 Sound Communication	6.0	OB	S1
12747 Statistics for Communicators	6.0	OB	S1
12748 Advertising Writing	6.0	OB	S2
12753 Company in Advertising and Public Relations	6.0	OB	S2
12752 Consumer Psychology	3.0	OB	S2
12751 Graphic Design	6.0	OB	S2
12750 Legal Framework of Advertising Activity	3.0	OB	S2
12749 Techniques of Social Research	6.0	OB	S2
total ECTS	60

Subject	ECTS	Type	sem.
12758 Advertising and Social Doctrine	6.0	OB	S1
12756 Audiovisual�Creation�and�Production	6.0	OB	S1
12757 English for advertising	6.0	OB	S1
12755 Press Office and Speaker Training	6.0	OB	S1
12754 Strategies�and�Social�Media�Metrics	6.0	OB	S1
12762 Art Direction	3.0	OB	S2
12763 Creative Direction	6.0	OB	S2
12760 Institutional�and�Corporate�Communication	3.0	OB	S2
12761 Marketing Information Systems	6.0	OB	S2
12759 Marketing�and�Digital�Communication	6.0	OB	S2
12764 Media System Analysis	6.0	OB	S2
total ECTS	60

Subject	ECTS	Type	sem.
12767 Brand Creation and Naming	6.0	OB	S1
12765 Communication and Marketing Politics	6.0	OB	S1
12766 Content Marketing	3.0	OB	S1
12768 Professional Ethics	6.0	OB	S1
12770 Advertising Media Planning	6.0	OB	S2
12773 Brand Strategic Planning	6.0	OB	S2
12771 Event Management and Protocol	6.0	OB	S2
12772 Inbranding and Non-Conventional Internal Communication	3.0	OB	S2
12769 Practicum	9.0	PE	A
12774 Final Degree Project	9.0	TFG	A
total ECTS	60