Degree plan

1 Course

Subject ECTS Type sem.
12654 Business Mathematics 6.0 FB S1
12657 Fundamentals of Marketing 6.0 FB S1
12651 Informática aplicada al Marketing 6.0 FB S1
12653 Introduction to the Company 6.0 FB S1
12736 Llengua per a Comunicadors 6.0 FB S1
12652 Principles of Economy 6.0 FB S1
12660 Accounting Fundamentals 6.0 FB S2
12655 Business Communication 6.0 FB S2
12658 Commercial Law 6.0 FB S2
12738 Fundamentals of Advertising 6.0 FB S2
12739 Language for Communicators 2 (SP) 6.0 FB S2
12656 Macroeconomy 6.0 FB S2
12659 Statistics Applied to Marketing 6.0 FB S2

2 Course

Subject ECTS Type sem.
12662 Anthropology 6.0 OB S1
12670 Communication strategies 6.0 OB S1
12661 Industrial organization 6.0 OB S1
12665 Logistics and Commercial Distribution 6.0 OB S1
12664 Market research 6.0 OB S1
13064 Photography 6.0 OB S1
13065 Sound Communication 6.0 OB S1
12748 Advertising Writing 6.0 OB S2
12669 Brand Strategic Planning 6.0 OB S2
12666 Consumer psychology 6.0 OB S2
12668 Costs, Product, Production and Prices 6.0 OB S2
13063 Graphic Design 6.0 OB S2
12667 Macroeconomics in the Global Environment 6.0 OB S2
12663 Quality and Innovation 6.0 OB S2
12737 Theory of Information and Communication 6.0 FB

3 Course

Subject ECTS Type sem.
12676 Digital Businesses and Social Networks 6.0 OB S1
13062 History of Communication and Advertising 6.0 OB S1
12675 International Marketing 6.0 OB S1
12672 Marketing Information Systems 6.0 OB S1
12755 Press Office and Speaker Training 6.0 OB S1
12674 Social Doctrine of the Church 6.0 OB S1
12671 Strategic Marketing 6.0 OB S1
13061 Audiovisual Communication 6.0 OB S2
12677 E-Commerce 6.0 OB S2
12679 Experiential Marketing 6.0 OB S2
12760 Institutional and Corporate Communication 3.0 OB S2
12673 Management and Team Management 6.0 OB S2
12678 Retail Marketing 6.0 OB S2
12685 Social Marketing and CSR 6.0 OB S2

4 Course

Subject ECTS Type sem.
12756 Audiovisual Creation and Production 6.0 OB S1
12683 Commercial Management and Negotiation Techniques 6.0 OB S1
12682 Content Marketing 6.0 OB S1
12684 Entrepreneurship and Simulation 6.0 OB S1
12681 Strategic Direction 6.0 OB S1
12762 Art Direction 3.0 OB S2
12763 Creative Direction 6.0 OB S2
12680 Digital Metrics 6.0 OB S2
12687 Ethics 6.0 OB S2
12686 Sector Marketing Management 6.0 OB S2
12688 Business practices in Marketing and Business Management 9.0 PE A
12689 Final Degree Project 9.0 TFG A

5 Course

Subject ECTS Type sem.
12735 Cinema, narrative and audiovisual culture 6.0 OB S1
12765 Communication and Marketing Politics 6.0 OB S1
12771 Event Management and Protocol 6.0 OB S2
12772 Inbranding and Non-Conventional Internal Communication 3.0 OB S2
12769 Practicum 9.0 PE A
12774 Final Degree Project 9.0 TFG A
12770 Advertising Media Planning 6.0 OB
12757 English for advertising 6.0 OB
  • FB Basic training
  • OB Obligatory
  • OP Elective
  • PE External practice
  • TFG Final degree project