Degree plan

1 Course

Subject ECTS Type sem.
12741 Anthropology 6.0 FB
12742 Audiovisual Communication 6.0 FB
12735 Cinema, narrative and audiovisual culture 6.0 FB
12738 Fundamentals of Advertising 6.0 FB
12733 Fundamentals of Public Relations 6.0 FB
12734 History of Communication and Advertising 6.0 FB
12739 Language for Communicators 2 (SP) 6.0 FB
12736 Llengua per a Comunicadors 6.0 FB
12740 Principles of Marketing 6.0 FB
12737 Theory of Information and Communication 6.0 FB
total ECTS 60  

2 Course

Subject ECTS Type sem.
12748 Advertising Writing 6.0 OB
12753 Company in Advertising and Public Relations 6.0 OB
12752 Consumer Psychology 3.0 OB
12751 Graphic Design 6.0 OB
12750 Legal Framework of Advertising Activity 3.0 OB
12746 Oral and Written Expression 6.0 OB
12743 Photography 6.0 OB
12745 Social Marketing and CSR 6.0 OB
12744 Sound Communication 6.0 OB
12747 Statistics for Communicators 6.0 OB
12749 Techniques of Social Research 6.0 OB
total ECTS 60  

3 Course

Subject ECTS Type sem.
12758 Advertising and Social Doctrine 6.0 OB
12762 Art Direction 3.0 OB
12756 Audiovisual Creation and Production 6.0 OB
12763 Creative Direction 6.0 OB
12757 English for advertising 6.0 OB
12760 Institutional and Corporate Communication 3.0 OB
12761 Marketing Information Systems 6.0 OB
12759 Marketing and Digital Communication 6.0 OB
12764 Media System Analysis 6.0 OB
12755 Press Office and Speaker Training 6.0 OB
12754 Strategies and Social Media Metrics 6.0 OB
total ECTS 60  

4 Course

Subject ECTS Type sem.
12770 Advertising Media Planning 6.0 OB
12767 Brand Creation and Naming 6.0 OB
12773 Brand Strategic Planning 6.0 OB
12765 Communication and Marketing Politics 6.0 OB
12766 Content Marketing 3.0 OB
12771 Event Management and Protocol 6.0 OB
12772 Inbranding and Non-Conventional Internal Communication 3.0 OB
12768 Professional Ethics 6.0 OB
12769 Practicum 9.0 PE
12774 Final Degree Project 9.0 TFG
total ECTS 60  
  • FB Basic training
  • OB Obligatory
  • OP Elective
  • PE External practice
  • TFG Final degree project